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Engagement Party

Did Bad Bunny Win the Culture War?

Engagement Party

CNN

News, Entertainment News, Arts, Society & Culture

4.6986 Ratings

🗓️ 12 February 2026

⏱️ 26 minutes

🧾️ Download transcript

Summary

Bad Bunny’s Super Bowl LX halftime show is still resonating as fans celebrate his history-making rise from Puerto Rico to global dominance.  Audie is joined by journalist Suzy Exposito to talk about the power of Benito's unique brand of authenticity--and how he's wielding it in the culture war. Exposito has covered Bad Bunny from the beginning. She is an editor at De Los, the Latin culture wing of the LA Times.  --  This episode was produced by Sofía Sanchez.  Senior Producer: Matt Martinez   Technical Director: Dan Dzula    Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hey, it's Audie, and this is the assignment. And think about this. The only thing more powerful

0:06.1

than hate is love. That was the takeaway message from Bad Bunny's Super Bowl 60 halftime show and the

0:12.9

most viewed clip on NFL socials ever with 179 million people hitting clip. And it's been the only

0:20.3

thing people can talk about this week,

0:22.1

as Republicans pull a footloose complaining about the dancing and, frankly, the Spanish,

0:29.6

and Benito fans celebrating his uncompromising rise to the top.

0:35.4

Coming off of this massively successful residency in Puerto Rico, he just took home the

0:40.6

Grammy for Album of the Year, and now this big time record-breaking Super Bowl halftime show.

0:46.9

So today we are going to talk about Bad Bunny.

0:49.8

Yes, a bit about the halftime show, but we're going to go a bit deeper with somebody who

0:53.6

has been covering him since the beginning. writer and journalist Susie Exposito. How does she see this

1:00.0

moment? Not just for the superstar, but for the culture. And why is the Benito Bull still

1:05.5

resonating with so many people? Stay with me. The Premier League is exciting.

1:13.6

It's exhilarating.

1:16.6

It's exhilarating.

1:19.6

And sometimes it's...

1:23.6

So when you need something to help you ride the highest and loads of all that action,

1:30.6

grab a Coke to keep you in the game.

1:33.2

Time to refresh.

1:34.7

Time for a Coke.

1:36.7

Coca-Cola, official partner of the Premier League.

1:43.9

Susie Expozito, introduce yourself. Hey, my name is Susie Exposito, introduce yourself.

...

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