Diarrha N'Diaye: Founder and CEO of Ami Colé
Second Life
Who What Wear
4.7 • 3K Ratings
🗓️ 29 September 2025
⏱️ 64 minutes
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Summary
Diarrha N'Diaye is the founder and CEO of Ami Colé—the beloved beauty brand known for its dedication to celebrating melanin-rich skin. N'Diaye first stepped into the beauty industry by working in social media marketing. She became a go-to expert in digital content management, lending her expertise to brands across fashion, beauty, and editorial sectors. She then transitioned into product development when she was recruited to work at Glossier during its heyday. By the time N'Diaye conceived the idea for her own brand, which would focus on darker skin, she knew exactly what it took to create a product and market it effectively. Her years of experience in every step of that process prepared her to launch Ami Colé in 2019. After growing a loyal community and winning over 80 awards for her products, she made the difficult decision to shut down her brand earlier this year. Her announcement prompted an outpouring of grief from the people who saw themselves in Ami Colé. But now, N'Diaye’s more than ready for whatever her new chapter holds after building a hugely successful company from scratch.
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Transcript
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| 0:00.0 | Thank you to eBay for sponsoring this episode. This is what you do when you have high standards and fancy all the fancy things, like an iconic Dior saddlebag or that diamond tennis bracelet. You go to eBay. There you'll find new loves that will never disappoint, expertly authenticated and everything. |
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| 1:24.3 | Hi, everyone. I'm Hilary Kerr, the co-founder and chief content officer of Who What Where, |
| 1:31.1 | and this is Second Life, a podcast spotlighting women who have truly inspiring careers. |
| 1:36.1 | We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears, and what happens when they embark on their second life. |
| 1:40.9 | Today on the show, I'm speaking with Jada Njai, the founder and CEO of Ami Kole, |
| 1:46.9 | the beloved beauty brand known for its dedication to celebrating melanin-rich skin. Before cementing |
| 1:53.4 | herself as a trailblazer in the world of product, Jara worked in PR and social media marketing |
| 1:58.8 | and quickly became known for her prowess in digital content |
| 2:02.5 | management, lending her expertise to a range of industries, from fashion to media to household |
| 2:09.1 | beauty brands like L'Oreal Paris. Jara transitioned into the product development side of |
| 2:14.1 | beauty when she joined Glossier. There, she helped the company ideate and launch |
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