Dianna Cohen: Crown Affair Founder and CEO

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 26 February 2024

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

Crown Affair is a haircare brand that empowers people to create ritual out of their hair routine. Launched in 2020 with four products (a towel, a brush, an oil, and a comb), Crown Affair has since grown to include a range of hair products and tools; has become one of the buzziest beauty brands on TikTok; and is now sold at retailers such as Goop and Sephora. But before Cohen founded Crown Affair, she spent her early career in marketing and partnerships and later consulted for some of the most influential direct-to-consumer companies of the time. Think Away luggage, Outdoor Voices, Harrys, Buck Mason, and more. But when a Google Doc detailing her other passion (aka her haircare routine) began circulating, Cohen realized it was time to take a pause on building other people’s companies and create one of her own.

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Transcript

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0:00.0	Hi everyone I'm Hillary Kerr, the co-founder and chief content officer of Who
0:10.7	What Where, and this is second life a podcast spotlighting women who have
0:16.5	truly inspiring careers we're talking about their work journeys what they've learned
0:21.5	from the process of setting aside their doubts or fears, and what happens
0:26.7	when they embark on their second life.
0:28.8	Today on the show, I'm speaking with the founder and CEO of Crown Affair, Diana Cohen.
0:35.0	Diana began her post-college career at Into the gloss,
0:39.0	the Emily Weiss-run Beauty Site that laid the foundation for Glossier.
0:44.7	From there, Diana took on roles in marketing at the early shopping app Spring, consulted
0:50.5	at the Shoe Brand, Tamara Mellon,
0:52.8	headed partnerships at Away luggage, and in 2017
0:57.4	founded her own consulting agency.
1:00.2	There, she helped launch and grow D-C-arlings like outdoor voices, flamingo, buckmason, and more.
1:08.0	But when Diana wasn't busy building massively successful brands,
1:13.2	she was chatting with her friends about her other passion,
1:16.2	her hair routine.
1:18.1	And after a Google doc she made detailing her step-by-step routine
1:22.0	became a widely circulated sensation.
1:25.2	Diana made the decision to pause her work consulting for other people's companies and
1:29.4	build one of her own instead. Launched in 2020 with a hair towel, a brush, an oil,
1:36.7	and a comb, Crown Affair is a hair care
1:39.6	brand that empowers people to make a ritual
	...

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