"Diamonds Are The BEST Short In The World" - Rob Hersov WARNS De Beers' COLLAPSING Empire
Valuetainment
Valuetainment Episodes
4.8 • 1.7K Ratings
🗓️ 23 May 2025
⏱️ 5 minutes
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Summary
Robert Hersov calls De Beers a marketing genius that turned worthless shiny stones into a global obsession. He slams diamonds as the “best short in the world,” praises minimalism, and shares how his wife banned engagement rings. A brutally honest take on luxury, value, and financial sanity.
Transcript
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| 0:00.0 | The Beers, selfishly, I did a video one time on the Beers Diamond. What can he say about them? |
| 0:05.8 | There's a lot of stuff you hear about, you know, how they're the ones that made it. You know, |
| 0:10.2 | diamonds are not really as big as they're supposed to do. They control 80 to 85% of the diamond |
| 0:14.9 | distribution and it was concerned that they had a monopoly. What do you guys in South Africa think |
| 0:19.8 | about them? So personally, I'm a |
| 0:22.1 | minimalist. I only wear blue and white. I don't own any watches anymore. Really? No vases, no jewelry. |
| 0:27.5 | I don't collect anything. When I proposed to my wife, I was in a German forest hunting wild boar in a |
| 0:32.4 | tree with snow. She was next to me, covered up, pointing up the ball. And I said, will you marry me? |
| 0:39.0 | Get out. |
| 0:39.4 | Loaded rifle. |
| 0:40.2 | She goes, I thought you'd never ask. |
| 0:42.4 | I'll marry you. |
| 0:43.1 | But if you ever give me a diamond ring, engagement ring, anything, I'll sell them on eBay. |
| 0:48.2 | And I said, why would you do that? |
| 0:49.7 | She said, why should De Beers tell me this shiny stone's worth anything? |
| 0:54.4 | Why should Hallmark Cards tell me tomorrow's Mother's Day? |
| 0:57.3 | It's marketing. |
| 0:58.9 | And from that day on, she minimalized me. |
| 1:00.9 | I can put my life into four suitcases. |
| 1:04.7 | I only wear blue and white. |
| 1:06.1 | Have a look at all my videos. |
| 1:08.1 | I'm a minimalist. |
... |
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