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Thank you. Macmillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Friday, August 21st.

Well, the movie star and entrepreneur Ryan Reynolds certainly had something to celebrate this week. His liquor brand, Aviation American Gin, is being acquired by the world's largest spirits business. On Monday, Reynolds announced that Diageo is buying the startup gin maker for up to $610 million.

Diageo is the $14 billion owner of brands like Johnny Walker Whiskey, Tancoray gin, and Ginesail, among others.

The deal is a coup for Reynolds, a rakish, 43-year-old celebrity actor best known for his performance as a superhero with a twisted sense of humor in the 2016 movie

Deadpool. It's also a testament to Reynolds StarTurn as a copywriter. Reynolds bought an ownership

stake in aviation in 2018 and became its brand ambassador. He applied his quirky, provocative

sense of humor to the task, too. Here's just one example. Remember the Peloton ad that went viral in a bad way?

The one where the poor Peloton wife, played by actress Monica Ruiz, appear to be exercising

against her will to satisfy her sexist husband's desire for a skinny spouse? Well, Reynolds decided

...