Developing Your Core Story 101
Thrivetime Show | Business School without the BS
Clay Clark
4.7 • 1.5K Ratings
🗓️ 1 March 2018
⏱️ 20 minutes
🧾️ Download transcript
Summary
Tom’s Shoes, Apple, Warby Parker, Zappos, Starbucks and most massive companies have an iconic figure or a core story at the heart of their business, but why? Learn why having a core story or narrative at the heart of every business is absolutely a must.
Transcript
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| 0:00.0 | Attend the world's best business workshop led by America's number one business coach for free |
| 0:08.0 | by subscribing on iTunes and leaving us an objective review. |
| 0:12.0 | Claim your tickets by emailing us proof that you did it |
| 0:14.6 | and your contact information to info at drivetime show.com. All right, Thrive Nation, welcome back to the conversation. It's the Thrive Time Show on your radio. |
| 0:32.8 | My name is Clay Clark. |
| 0:33.8 | I'm the former USBA entrepreneur of the year. |
| 0:37.4 | And I have the pleasure today of being joined in the studio |
| 0:40.8 | with Marshall Morris, the business coach and the co-author of the Amazon |
| 0:45.0 | best-selling book called Start Here. And if you're listening right now and you want |
| 0:49.2 | to download the book Start Here, for free, Marshall, where can everybody get a copy of the Start Here book? |
| 0:55.0 | They can get it on Thrivetime show.com, |
| 0:59.0 | Thrivetime show.com. |
| 1:00.0 | You just go over there, you fill out your information, |
| 1:02.0 | we'll send it to you for |
| 1:03.0 | free why would you give it to so everyone for free because everybody needs the |
| 1:06.9 | knowledge everybody needs to be able to apply all the principles that we're doing it's a |
| 1:11.3 | 550 page book so once people download it they go you know what I should probably have a tangible copy of that |
| 1:16.0 | And then it's a book sale there you go that's that's the that's the gimmick because it's so good you want to buy it. That's right. |
| 1:23.0 | It's a gimmick. |
| 1:24.0 | Amazing, okay. |
| 1:25.0 | So here's the deal. |
| 1:26.0 | Developing your core story. |
... |
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