Welcome to the On Labs podcast. Our special guest today is Adam Jacob.

Adam, dude, thanks for finding some time.

I imagine how busy you are with your new announcement, which we're going to get to.

I mean, but actually now that I've mentioned the new announcement in case somebody doesn't know what I'm talking about.

What am I talking about, Jake, Adam?

Well, thank you. I'm so happy to be here. I am very busy.

But, you know, like, part of the job is having conversations with people about the things that you build.

You know, you can build amazing things,

but if you don't help people understand what they are,

then no one else uses them at which point.

It's fun for yourself, but maybe not.

Maybe not the business you go for.

Anyway, TLDR, I have a company.

It's called System Initiative.

And we think it's the future of how people are going to do DevOps automation.

And we launched it maybe a couple weeks ago.

And yeah, we're very, we're very stoked.

We're really excited about it.

Sweet.

Okay, I usually ask everybody to give me like the two-minute spiel on what they're doing today.

But we're going to use that as our two-minute spiel.

So how long you've been working on that?

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