Perry Marshall is my guest today for the second time, on the Steve Jobs inspired Join Up Dots free podcast interview. He is an a man who Entrepreneur Magazine states, “This guy is the #1 author and world’s most-quoted consultant on Google Advertising. But that was years ago, one thing for sure is Perry loves nothing more than to tackle new projects and author new books. In fact the last time he was on the show he was discussing the works of Charles Darwin and how they also applied to business. His newest book, Detox, Declutter, Dominate: How to Excel by Elimination (co-authored with Robert Skrob) reveals how readers can grow their business 4X faster by eliminating 80% of wasted effort. Step 1: Use renaissance time to gain discernment and clarity. Perry shares how to establish mindfulness habits to maximize your creative and productive space Step 2: Make your business 2x more profitable with 80/20 focus. How to stop “jumping over dollars to get the quarters” and optimize your efficiency! Step 3: Managing your time is all about subtraction, not doing more! Step 3 teaches you how to Earn $1,000 per hour at least one hour per day with 80/20 time. Step 4: Create an irresistible product that’s easy to use by simplifying. Learn how to keep it simple for the customer in order to create a product that is valuable and not easily replicable. Step 5: You’re not doing yourself any favors by trying to be cheaper and better in a saturated market. The Star Principle reveals why 80% of the profit comes from 20% of companies in the stock market. Use the Star Principle to carve out a niche where you’re number one! Step 6: Build an impenetrable moat around your business. Perry shares sure-fire ways to insulate your business from competition. Step 7: There are two kinds of entrepreneurs: business builders and artistic entrepreneurs. If you’re an artist but work like a business builder, you will burn out your inner artist. Freedom is a lifestyle choice, and step 7 will show you how to enjoy the freedom to create and reinvent every single day. So how can someone starting in business today bring such clarity into their business and life, when most people simply makes things up as they go a long. And out of the Seven steps, which was the one that he actually thought "you know I could actually be a little bit better at this one myself" Well lets find out as we bring onto the show to start joining up dots with the one and only Mr Perry Marshall.