Hi my name is Lewis Howes and welcome to the Daily Motivation Show.

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The first thing I do every single morning is I go in freezing cold water.

It's not because I'm a masochist.

But I do it for a different reason. I do it to train my brain to say,

when I say now, it means now.

When I say go, we go go I don't stand there because

it's cold and go maybe in a minute when I'm ready I don't think I've ever had a

morning I look forward to jumping in that water ever but I always do it because I've trained my brain, this is how we work.

And if you train your brain to do that every single day,

then it'll do it on the more difficult and important things in life.

I do 10 minutes, and I pick 10 minutes, because if I said do 20 minutes or 30, I don't have time.

But if you don't have 10 minutes for your life, you don't have much of a life.

But the essence of it is, I change my body radically and I do three things to make sure that my brain is primed.

And what I mean by primed is, priming is a psychological principle where you think thoughts and you think

they're yours, but very often they're created by the environment.

So one example was Harvard has done multiple studies on this and one of the studies they did

was taking people, walking up to people, they hired two actors, they walked up to a hundred people. They had to do the exact same thing, men and women. And what they did is they'd walk up with a cup of coffee in their hand. And they'd look at you and go, here, would you all this for a second? And second and look down and reach in their pocket to

pull out their phone and then they do what they're doing the phone they put it

back in they go thank you so much and they take their coffee back and they walk

away but then about 20 minutes later if you're in a mall or school campus or

...