brand is super important. There are so many products out there in the software world that if you

don't stand for some unique concept in people's minds, you're going to struggle. So I'm a huge

believer in brand identity, brand attributes, strategic narrative, founder story, signature idea.

Those are like the foundation for good marketing

plan or strategy before you even get into demand gen and tactics and advertising. If you

don't have that foundational story, right, you're just going to flounder.

Step into the world of success with your brand amplified, the ultimate podcast designed to unravel

the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,

and secrets that have propelled entrepreneurs and business leaders to success.

I'm really intrigued by my next guest's projects, and specifically the one that he's

really putting a lot of time and intentionality behind right now. Bill Zajuski, you're the

founder and CEO of Good Life. You want people to have

balanced lives and fulfilling lives. And we were talking a little bit about this because you are

very busy as a father, as an entrepreneur, sometimes a solopreneur, a CMO. You exited from

enterprise software. You've worked at many organizations.

And I'm really interested to, because I feel like it's an interesting journey to go from

engineering to entrepreneurship, right, after having also worked at these different

organizations.

So thank you, first and foremost, for being here.

Thanks, Anika.

I'm looking forward to the conversation for sure.

...