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Just Grow With It with Natalie Barbu

Designing Masterclasses for Ambitious Women with Makelane Founder Dulma Altan

Just Grow With It with Natalie Barbu

Natalie Barbu

Education, Business, Entrepreneurship, How To

4.8982 Ratings

🗓️ 6 June 2022

⏱️ 57 minutes

🧾️ Download transcript

Summary

Episode 164: Today’s guest is the brand whisperer herself, Dulma Altan. She is the founder and CEO of Makelane, and although she calls herself an accidental TikTok creator, her content continues to go viral time and time again. Natalie gets the lowdown on how she built and continues to grow her social platform and why certain videos perform better than others. The two also discuss her decision to leave Google to start her own business and what she learned about herself after posting one video a day for one hundred straight days (yes, you read that right!). Dulma lives and breathes e-commerce, so Natalies gets her expert opinion on the top brands of 2022 and why some celebrity-owned brands keep missing the mark. Today’s episode dives into: The importance of storytelling when creating and running a business Advice for providing value on Tiktok in an authentic way What she did to go viral on TikTok and how she plans content Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Dulma @iamdulma and learn more about Makelane at makelane.com Thank you to our sponsors for making this episode possible. Check out these deals just for you: TAILOR BRANDS - Get 40% off when you go to tailorbrands.com/realreel Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This podcast

0:03.0

nation.

0:05.0

There are a lot of

0:10.0

there are a lot of

0:12.0

different celebrity brands out there where I think because of the clout and the resources and the name and the platform of that celebrity or influencer, they could be creating something game-changing and industry transformative.

0:23.7

Instead of just slapping your name onto another beauty or fragrance or whatever brand

0:27.5

because you think that's the easy way to making a lot of money,

0:31.0

instead of doing that, why don't you create something really meaningful that deserves to exist because that's going to last more reel and into the real lives of entrepreneurs, content creators, and anyone who inspires me and may inspire you too. I'm your

0:54.4

host Natalie Barboo and let's get into it.

0:58.6

Hello, hello, hello. Welcome back to the Real Podcast with me Natalie Barboo.

1:06.4

This episode was recorded in person.

1:09.2

I love a good in-person interview and honestly I fangirled a little bit because I got to

1:15.7

interview someone that I have been wanting to interview for so long and she is

1:20.0

probably my favorite Tik-Toc creator out there. Her name is Dulma and if you guys are part of like the

1:26.0

business entrepreneurship marketing side of Tik-Tok you've definitely seen her. She does a lot

1:30.6

of content about like D to C brands, beauty brands, celebrity

1:34.4

skincare brands. She pretty much just does like business analysis is on

1:38.3

what she thinks is going to flop, what she thinks is doing well, like her take on, you know, raising money as a consumer

1:44.4

brand, all of that good stuff. And normally I start these intro off by giving you a little

1:48.7

brief update about my week, but I'm just so excited for this episode that I had to jump in with like oh my god I'm so excited you guys are going to love this episode

1:56.6

So wanted to just preface it by saying that I also love interviewing Tik-Toc creators because a lot of them are very new to being

2:04.5

creators like they kind of just popped off in the past six months or so so they don't

...

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