In general, I would say if I have a thing to say about watch design is it that it's unbelievably

conservative. I mean, it's amazing. They haven't changed in 50 years. Some of them haven't changed in a hundred years. I mean, can you imagine if I don't know, the

1950s re Kedilac would still look exactly the same as it did in 53.

My guess is that because those things are so close to our body,

we want them, we haveush against noongness. Oh, Hey everybody I'm your host Stephen Pulverin and this is Hodincky Radio.

Stephen Sagmeister is an absolute legend in the design world. He's designed

album covers for the likes of Lou Reed, Jay-Z and the Rolling Stones. He's got a few

grammies to his name and his client list includes everyone from HBO to the Guggenheim Museum.

He's known for not chying away from controversy and for his forward-looking approach.

Recently, he collaborated with the Belgium Watch brand Residence to create the type 3X.

This watch uses shape, color, and typography in creative ways to encourage the wearer to think

differently about the passage of time.

It's a non-traditional take on watchmaking and one that I personally find

really compelling. The moment I saw the watch I knew we had to get Zagmeister on

Houdincky radio. This week we talk about what it was like for him as a watch amateur to design a timepiece and to work in dialogue with decades of wrist watch designs that have come before.

His perspective is nothing if not unique and I think the more traditional elements in the watch industry

could learn a lot from his human-centric approach.

We also talk about some of his other recent projects including a book all about the notion of beauty

and why he closes his agency down every seven years

so that everyone can take a sabbatical and recharge.

I've been a long time fan of Saguister's work, but getting to speak with him one-on-one

and see how his brain works in real time totally

...