Ted Audio Collective.

This is the 10th anniversary of Design Matters, and to mark the anniversary were

we playing some favorite shows from the archive.

This one, an interview with Rob Walker, was recorded in January of 2011.

This is Design Matters with Debbie Millman from Design Observer.com.

On this program, Debbie Millman talks with New York Times magazine columnist Rob Walker

about why his beat is consumerism, what's so great about the snuggie, and about his fantasy branding

project.

I would love to hire like the brightest, sexiest minds in branding to help me spread the message of,

be happy for what you have.

Here's Debbie Milman. happy for what you have.

Here's Debbie Melman.

Some may know Rob Walker as the Consumed Columnist

for the New York Times magazine, where he writes

about consumers and business.

But since 1992, Rob has also been chronicling where he was when he learned that someone, anyone of interest, had died.

Each year of this death diary can be found in his annual

zine called Where Were You? He is also one of the creators of the hypothetical

development organization which tells the fictional

stories of fictional places like the Museum of the Self

and the Loydering Center.

More on that later.

...