Ted Audio Collective.

This is the 10th anniversary of Design Matters, and to mark the anniversary were

we playing some favorite shows from the archive.

This one, an interview with Chip Kidd,

was recorded in October of 2013.

This is Design Matters with Debbie Millman from Design Observer.com.

On this program, Debbie Millman talks with book designer Chip Kidd

about why his TED Talk turned into the 19 most terrifying minutes of his life and about his new book of graphic design for children.

Sometimes I would really question whether I was equipped to write this book because I don't have kids. I know a lot of kids and I don't like them.

And so I have you know...

Oh... Here's Debbie Millman.

People like to call Chip Kidd a rock star and with good reason.

In his 30 years at Knopf,

Kidd has designed some truly iconic book covers, like those boxers for David

Sedaris, that dinosaur skeleton for Jurassic Park, and pretty much every

Murakami book jacket you've ever seen.

Chip is the one book designer people know by name,

and now they're getting to know him for other work as well.

In recent years, he's authored several books, written a graphic novel,

and now he's created a new book specifically for children aptly titled

Go, a kid's Guide to Graphic Design.

Chip Kid, welcome back to Design Matters.

...