Design + Creativity Lecture with Renowned Designer Paula Scher

The Chase Jarvis LIVE Show

Chase Jarvis

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4.8 • 641 Ratings

🗓️ 4 October 2021

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

EDITORS NOTE: If you want to see some of the work/imagery referenced in this podcast, you can follow along with timestamps on the blog.

Graphic designers are tasked with creating new and all-encompassing identities for institutions, from signage to promotional materials and even swag. But what happens after the job is done and the institution is responsible for implementing their new identity all on their own?

The work of Paula Scher, a designer and partner in the New York office of the international design consultancy Pentagram and one of the world’s most acclaimed graphic designers, pushes the boundaries of visual communication while establishing a template meant to be tinkered with. She provides her clients with a kit of parts in the form of typography that will serve them and their institutions for years to come.

Scher has established a legacy by pushing the boundaries of what typography can be. She isn’t afraid to invent new typefaces or use existing ones in completely unexpected ways to communicate the mission and aspirations of the project. Her work demonstrates that graphic design can be much more than letters and shapes on a page, but rather a tool to provoke, engage and even shape the way people occupy a space.

To accompany the episode, I added some of the images from Paula's presentation on my blog here.

Enjoy!

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Text me 1-206-309-5177 
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Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.

Transcript

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0:00.0	Hey everybody, what's up?
0:05.0	It's your friend Chase, happy to be in your ears, grateful to be with you for a moment,
0:10.0	and I'm very excited to share something special.
0:13.0	So Creative Live, not too long ago, collaborated with a design firm called Civilization
0:20.0	to produce a design lecture series called
0:23.4	Conversations about Design Culture and Creativity.
0:28.2	And that is one of these conversations is what I would like to share with you today.
0:32.3	It was a very special live event.
0:35.0	And the lecture is given by Paula Cher, one of the world's most acclaimed graphic
0:39.5	designers, Barnum, and has pushed the boundaries of visual communication for, gosh, for decades,
0:45.4	for three decades at least. Paula began her careers in art director in the 70s. It was very
0:51.4	well known for eclectic typography.
1:05.2	And since around 1991, she joined the New York design consultancy called Pentegram, which is absolutely renowned.
1:14.1	Some of the identities she created were Tiffany and company, Citibank, among others. And she has become a, just an idol among anyone seeking to create or regenerate, um, brands at the, at that level.
1:23.9	Um, all kinds of other crazy clients like Coke and Bloomberg and the MoMA and the Mets and Shake
1:29.7	shack and uh but paula is truly a legend um she's also got an amazing episode of
1:36.9	Netflix abstract series i don't know if you're familiar with that but if not it's an excellent
1:42.0	documentary series uh on Netflix that not, it's an excellent documentary series on Netflix that
1:45.4	features her. It's also, you can check it out on YouTube if you don't have Netflix. But Paula is a
1:53.6	true legend and there's so much wisdom baked into this lecture. Now, given that this is a lecture
1:59.3	that I'm sharing with you, that was, again, rather
2:01.3	private early, now that we can consume this in audio, she does refer to a number of images
	...

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