Dennis Todisco Reveals Stories About Nike's SNKRS App, Red Octobers, and Karmaloop
The Complex Sneakers Podcast
Complex
4.8 • 1.3K Ratings
🗓️ 3 September 2021
⏱️ 82 minutes
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Summary
The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. In this week's episode, the hosts are joined by Dennis Todisco, the lead of streetwear and sneaker partnerships at Instagram. Todisco brings with him stories from his long time in the industry that stretch from the era of selling Dead Serious hoodies at Karmaloop to the dawn of the Nike SNKRs app to his founding of Outfitgrid. He gives rare behind-the-scenes insight into life at Nike, discussing the moment when the Air Yeezy 2 "Red October" dropped and some secret sneakers that he's not allowed to show to the public. Also, the co-hosts gear up for a weekend of ice cream in Williamsburg—make sure to show up on Saturday if you're around.
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Transcript
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| 0:00.0 | What's up, everybody? It's Joel Puma. You were listening. You were watching the complex |
| 0:07.0 | sneakers podcast. As always, I am here with my two guys. First, Mr. Matt Welty. |
| 0:12.0 | I feel reborn a little bit this week. Okay. Strong statement. Okay. |
| 0:19.0 | After last week, yeah, I just feel like, you know, finally have a still hit the mic. |
| 0:23.0 | That's okay. And to my left, Mr. Brendan Dunn, fresh from PNW. His 5K. |
| 0:30.0 | 5K. 24K. 24K. It was a lot of K. Okay. How'd it go? |
| 0:35.0 | Let's start there. How'd it go? It went well. Okay. I'm very happy with it. Happy with my performance. |
| 0:41.0 | It's always a big team building exercise. You guys won, right? You won? No. |
| 0:47.0 | Oh, I don't know. I thought you would put it on your IG. Oh, I was a total joke. |
| 0:50.0 | Oh, we did not win the race. We did not win into coast. Someone called Cap. |
| 0:55.0 | I don't want people to think that I really was saying that. No, that's not the truth. |
| 1:00.0 | Okay. Did you have some good donuts, some good coffee out there? Yeah, definitely. |
| 1:04.0 | The donuts flex was really good. Yeah, I went to a random place called |
| 1:09.0 | St. Joe's donuts in Sandy, Oregon. Okay. So on the outskirts of Portland, |
| 1:14.0 | between Portland and Mount Hood. And yeah, loaded up on a bunch of donuts. |
| 1:18.0 | Do you have equity in that brand? What's it called? Joe's. No, not that. |
| 1:23.0 | No, good. Yeah, no, we should we should put a team together sometime running. |
| 1:27.0 | Yeah, for head to coast. Oh, sure. |
| 1:30.0 | 99 miles over 12 people. Sure. Yeah. You guys down? |
| 1:34.0 | You're going to be the anchor, Joe? No. Too much pressure. Sprint to the finish line. Too much pressure. |
| 1:38.0 | You know, I've done it once before and it's an emotional experience for me. |
| 1:42.0 | Not only because of the bonding with the people in the van, |
... |
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