The Hi everyone on this edition of scouting for growth I will be joined by Denis Kelly, CEO of Postalidux, a fast-growing software company that automates

direct mail marketing, measures the results from those direct mailing activities and connects such campaigns to CRM and

marketing automation systems to accelerate the way online marketing connects

with offline marketing. With expertise building VC-backed businesses,

as well as their finance businesses, Dennis is a six-time entrepreneur with the business he built.

He exited four of these businesses to launch corporations. Postalidics has grown fast with no busy investment

actually and Dennis will tell you all about this and today Postalaletics is killing in the US and in Canada with

aspiration to come to Europe. During our discussion we intend to cover a few things.

Denis's lessons, building VC-backed and sell-financed businesses.

I wanted to find out about what PLJ meant, product-led growth and why every businesses need to learn a barbed.

And then let's dive into post-Alitics, the proposition, the roadmap to success and the revenue model.

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So let's welcome Dennis.

So, Denny's.

So, Denise, welcome to Scouting for Growth.

Thank you very much. I'm excited to be here today.

Well, thank you for accepting the invitation.

And it's an honor to have you on our podcast, Danish, because I remember reading that you're a six times entrepreneur with exits into big companies.

And so it would be great if you could give us a bit of background around who is Denise Kelly and what got you to build post-altics, please.

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