Jennifer Say was the chief brand officer at Levi's in line to potentially run the entire retail giant before she began to publicly question COVID lockdown policies in 2020.

Now Say is pushing back on big corporations and big government's abandonment of

American values, launching her own athletic clothing brand, and producing a documentary she hopes

will make sure we never repeat the damaging mistakes made over the last few

years. In this episode we sit down with Say to talk about her new initiatives and the way Americans can

take back the marketplace.

I'm Daily Wire Editor-in-Chief John Bickley.

It's Saturday June 15th and this is an extra edition of Morning Wire.

Joining us to discuss the launch of her new athletic clothing brand

as well as her COVID documentary as Jennifer Say,

former Chief Brand Officer at Levi's

and now founder of XXY athletics.

Jennifer, thank you for coming on.

Thank you so much for having me.

I'm thrilled to be here.

So first, you were Levi's chief brand officer and according to New York Times back in 2020,

you were next in line to run the entire retail company,

but suddenly you and Levi's parted ways.

That was such a toxic time in our country 2020. Can you tell us what happened from

your point of view? Yeah Yeah in March of 2020. Well I lived in San Francisco. I'd lived

there for over 30 years. I was a kind of self-declared left of center Democrat, which you can laugh at me, but that's fine.

My feelings aren't hurt.

...