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Center Stage

Demystifying the corporate brand - Part 2: a conversation between Anthony Coombes and Cathal Smyth

Center Stage

Bladonmore

Business

51 Ratings

🗓️ 12 April 2022

⏱️ 26 minutes

🧾️ Download transcript

Summary

In this episode, part 2 of 2, Bladonmore's Creative Director, Anthony Coombes, and Strategy Director, Cathal Smyth continue the discussion around the challenges and opportunities faced by organisations in creating and managing their brands - from looking the part, to ESG agendas and how to measure success.

Transcript

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0:00.0

Hi and welcome back to Blademore's podcast series Centre Stage.

0:10.0

My name is Anthony Coombs and I'm the creator director at Bladermore.

0:14.3

This is the second episode in a two-part series about brand, so if you haven't listened to the first part,

0:19.2

do that now before listening to this

0:20.9

episode. Once again, I'll be joined by Carl Smith, strategy director at Bladmore, who has lots

0:25.6

of experience creating and managing brands. Hi, and welcome back to centre stage, Carl.

0:30.1

Hey, Ant, thanks for having me back again. Lovely to be talking to you again. This is our

0:34.7

second session talking about brand, but I really feel we've only started.

0:38.3

There's a lot more to come.

0:40.3

Yeah, we've barely scratched the surface.

0:42.3

So let's dig in.

0:43.3

If you remember in the first episode, we talked about the role of branding in managing change and the importance of brand narrative.

0:50.3

One thing I've noticed in my role as creator-director is there seems to be a tension with a lot of clients with fitting in and standing out in terms of their brand.

1:00.5

How do you gauge what's right for them?

1:02.6

Is it about being seen as competitive within that top set?

1:06.0

Or is it about doing something different and finding something new?

1:09.7

I think certainly it's common in the corporate communication world,

1:13.3

this idea of leading from the middle,

1:16.5

doing something that's good, decent, solid,

1:19.2

but not too avant-garde,

1:20.9

nothing that will get you the wrong kind of attention, I suppose.

1:25.1

And I think there's a long history in certain media teams. The whole idea

...

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