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Bulwark Takes

Democrats Want a Viral Star. Texas Just Gave Them Two.

Bulwark Takes

The Bulwark

News, News Commentary, Politics, Society & Culture

4.71.1K Ratings

🗓️ 11 December 2025

⏱️ 15 minutes

🧾️ Download transcript

Summary

Jasmine Crockett just changed the entire Texas Senate primary and maybe the Democrats’ whole “find a viral candidate” strategy. Sam Stein and Lauren Egan give their takes into why moderates have struggled to find their footing online, why the party is obsessed with digital darlings like Crockett and James Talarico, and whether going viral can actually win elections.

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Transcript

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0:00.0

All right, hey, everybody. It's me, Sam Stein, managing editor at the Bullwark, here with my pal, Lauren Egan, who is the author of the opposition newsletter. This is a Bullwork Takes podcast. We're going to start saying that so people know what they're listening to, I guess. Lauren, we're going to talk about your newsletter, but first, how are you doing? It's been a while. I'm doing well. How are you doing? It was great seeing you in the office.

0:22.4

Lauren, in North again, came with the DC.

0:24.3

I know. first. How are you doing? It's been a while. I'm doing well. How are you doing? It was a great seeing you in the office. Lauren,

0:22.6

in the rest of the game came into D.C. I know. I know. We got to do that more often. I know. I feel like removed. You're down in Nashville and I'm up here. I feel like we, you know, you should have thought about it more. Okay. You can come down here anytime. time.

0:36.0

I could come to

0:36.6

there.

0:36.9

You didn't see

0:37.4

so enthused

0:38.3

about getting

0:38.7

together more

0:39.2

often.

0:40.3

Lauren's writing

0:40.9

about,

0:41.5

uh, You can come down here anytime. I could come to there. You didn't see something so enthused about getting together more often.

0:40.2

Lauren's writing about, how would we describe this?

0:43.3

A little bit of Texas Senate primary, a little bit of like how to make kind of moderate people

0:49.7

go viral online and the trickiness around that.

0:52.7

Let's start with that.

0:56.0

So your newsletter is kind of about this interesting phenomenon where there's a bunch of

0:59.7

operatives who really want these centrist-minded, non-political people who don't really, you know,

1:07.0

do the bells and whistles to figure out how to do the online conversation.

1:13.2

And the results have been what?

...

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