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After your interview, just so you're aware, I'm going to be interviewing this woman named Brandy Calvert who's a real estate agent in Wichita, Kansas, who I've been kind of following her.

Her evolution over the last five years from a very casual voter to like, she helped organize the Wichita women's march.

That's awesome. Just fired up by Trump. One of those folks and then she was a lead activist with the amendment recently.

That's great. She's all in. I'll be getting her on the ground perspective after years.

I can't wait to hear that. That's one of the things I feel like has been lacking in this enough stories of the people who are actually working on it.

I'm Ryan Grimm and this is deconstructed that other guy you just heard is Tom Bonyer who we're going to talk to in a moment.

He's the CEO of a company called Target Smart, which is one of the biggest data providers for Democrats in the country.

You may have seen his recent op-ed in the New York Times where he laid out some of the startling things he was able to uncover in the voter registration data that his firm collects.

I want to dive deeper with him on what that all means for the general election and for the possible that Democrats could actually keep control of Congress and codify Roe v Wade next year.

Now after Tom will speak with Brandy Calvert from Wichita.

Let me start by asking you for people who are not deeply into the kind of democratic politics. What is Target Smart?

Why is it that you're able to get access to a grad student might salivate over?

So Target Smart at our core were a data company.

We collect, build and maintain a national file of every registered voter and then we do what we can to also maintain data on people who maybe aren't registered to vote but could be.

And then we append other data elements above and beyond the sort of data that's available from the public sources, meaning the state election boards will produce registration lists that have pretty sparse information and will go out to consumer data sources and append that information and then provide that back to democratic parties, democratic campaigns and progressive groups.

So they can use that with their organizing and voter contact efforts.

And so you've been doing a little bit of research lately and I'm curious did you did you start to notice things kind of popping in the data and then you and then you started looking deeper into the data.

Or did you just have a hunch based on Kansas and based on just the kind of energy and special elections and just in the atmosphere and and start digging deeper and what what what did you find?

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