Demna Gvasalia: “Couture Is The Most Sustainable Way of Consuming”
The Business of Fashion Podcast
The Business of Fashion
4.6 • 770 Ratings
🗓️ 1 October 2021
⏱️ 45 minutes
🧾️ Download transcript
Summary
The revival of Balenciaga’s long-dormant couture collection was the most anticipated event of the July 2021 haute couture season, and the first since the house’s namesake, Cristóbal Balenciaga, shuttered his salon in 1968.
BoF’s founder and CEO Imran Amed was granted exclusive pre-show access and sat down with Gvasalia for a wide-ranging interview which is featured in the first episode of The BoF Show, now streaming on Bloomberg QuickTake.
Here, we share the full interview with Gvasalia exclusively on The BoF Podcast.
Watch the first episode of The BoF Show, “Disruption: Is Luxury Fashion ready to Change?”
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Transcript
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| 0:00.0 | Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion. Welcome to a special |
| 0:06.7 | episode of the Bof podcast. This week, we premiered the first episode of the BOF show, a new immersive |
| 0:14.3 | video series streaming on Bloomberg Quick Take, a project our team, has been working on for the past |
| 0:20.3 | six months. |
| 0:21.4 | Film between London and Paris this summer. |
| 0:24.2 | The BOF show captures an extraordinary time for fashion as this $2.5 trillion industry reawakens |
| 0:31.1 | after global lockdowns. |
| 0:32.7 | The first season of six episodes explores a central question on the minds of business and creative leaders, |
| 0:39.3 | how to balance profit with purpose. In the first episode, I traveled to Paris to find the designers |
| 0:45.7 | Demna Gwesalia, Valencia, and Marine Cere, hoping the world has woken up to the need for change. |
| 0:52.5 | I spent almost 60 minutes talking with Demna about his |
| 0:55.7 | vision for Balenciaga Couture the day before the legendary house staged its 50th Couture show. |
| 1:01.8 | Our conversation was truly revelatory, but not all of it could make it into the episode. |
| 1:07.0 | So today we are sharing my full conversation with Demna exclusively for B.OF podcast listeners. |
| 1:13.4 | Don't forget to check out the full episode streaming now on Bloomberg Quicktake and businessof fashion.com. |
| 1:19.2 | Now, here's my interview with Demnik Vesalia from episode one of the BOF show. |
| 1:25.9 | So I wanted to start with where we are right now. |
| 1:30.3 | Can you tell me what this place signifies to the House of Valenciaga? |
| 1:37.3 | I would say this is like probably, to me, it's almost similar to what Vatican is to Catholic Church. |
| 1:46.0 | So I would say it's the historic address. |
| 1:50.0 | This actual space along where we're sitting is where the Couture clients would come back then |
| 1:57.0 | during the Christobal Balenciaga era. it's really the the address of the house that we haven't been |
... |
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