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Frugal Friends Podcast

Deinfluencing Back to School “Sales”

Frugal Friends Podcast

Jen Smith & Jill Sirianni | Backyard Ventures

Leisure, Home & Garden, Business, Investing

4.81.1K Ratings

🗓️ 5 August 2025

⏱️ 50 minutes

🧾️ Download transcript

Summary

It’s a back-to-school reset! But not the one with matching lunchboxes and over-the-top ‘what’s in my kid’s bag’ trends. Instead of overhauling everything for the kids, Jen and Jill are flipping the script on what a real reset means and breaking down how TikTok is fueling quiet overconsumption and spotlighting what to do to stay grounded, intentional, and spend way less.


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Transcript

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0:00.0

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0:10.3

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0:14.7

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0:20.1

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0:30.1

De-influencing back-to-school sales.

0:36.7

Welcome to the Frugal Friends podcast, where you'll learn to save money, embrace simplicity, and live a rich life.

0:46.5

Here are your host, Jen and Jill.

0:52.2

Welcome, Frugal Friends. My name is Jen. My name is Jill. And TikTok will lead you to believe that everyone is shopping back to school. Even if you're not going back to school, it's like time to shop. Time to get your stuff.

1:07.3

Back to school hall, kindergarten edition. My four-year-old decided to preschool for the first time and we went back-to-school closed shopping today so let's do a fall everything i got my

1:16.4

seven-year-old for back-to-school so far let's organize it all and before more things coming i'll learn back to school

1:24.6

hall first i'm going to start off with the little hugs we got. Look at how cute. This year, we spent $794.99 on back-to-school shoes for our seven kids. Hey, y'all, baby, school is back in session, and y'all know I'll be bawling on the budget, so let's get into this hall. The goal was to stay under $2,000. According to Capital One, the average household budget for K to 12 back-to-school shopping has risen from $685 per child to $890.

1:55.3

Well, that was per household.

1:57.1

$685 to $890.

1:59.9

That is a 30% increase since 2018, since pre-pandemic. And a similar study by the

2:07.0

National Retail Federation also reported an increase from 697 to 889. And the per child average

2:13.9

was 600. And that's just on some of the necessities. That doesn't even include all of the extras that influencers are trying to get you to think you have to buy. My daughter starts kindergarten tomorrow, so here's how I'm setting up the night before. My son is also headed to preschool. I got these name labels from Amazon that are waterproof that I'm just sticking on all of their gear. I went traditional on their first day of school outfits, so I'm just setting those out as well. How cute are these little first day

2:36.6

of school flags? I'll hold in pictures. I got Libby this first day of kindergarten book and both of my kids these personalized signs. I got these little inflatable pencils. I thought they would make cute plightable pencils. It always helps having everything laid out in one place so that we're ready for the morning. I got this cute first day of school yard sign that my kids will take pictures with.

2:33.0

I wanted to make first day of school breakfast really special, so I set up the station with a

2:36.2

balloon garland. I also attached ABC letter balloons by using this hack with a 260 balloon and tape. I also thought it would be fine to add these jumbo inflatable crayons. I added some back to school plac mats, plates, and these crayon napkins. I also gave them just a little surprise with some candy gummies in these apple containers. I added a little sign and hopefully they love it when they see it when they wake. The video started out well and I think it made me like think of

3:13.9

when we were doing the de-influencing kid stuff video where the parents are like, I want to create

...

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