Defining the Meaning of “You are the Brand” with Amy West

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Alex Sanfilippo, PodMatch.com

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5 • 671 Ratings

🗓️ 30 June 2019

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Send Us a Text Message If you want to grow your brand and yourself, you must understand the meaning behind "You are the brand." MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/002 In today's world, everyone is their own brand. From CEO's to students fresh out of school, if you know what your brand is, you can give yourself an advantage in the workplace and life. Defining the Meaning of “You are the Brand” In this episode of the Creating a Brand Podcast, Alex Sanfilippo interviews Amy West a...

Transcript

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0:00.0	You're listening to the Creating a Brand podcast. I'm your host Alex San Felipe. Today's episode is one that I'm very excited about because I'm interviewing the one, the only, Amy West. Now, that name might be familiar to you, and that's because last week in episode
0:21.0	one, she actually interviewed me. And on top of that, she's actually going to be doing a few
0:25.4	other episodes throughout this first season of Creating a Brand podcast, which I'm very excited about.
0:30.0	She has access to some great guests that she was willing to share with us. So thank you for
0:34.1	that, Amy. But I also wanted to interview her because she's an extremely accomplished travel influencer slash expert. She's been featured on Fox, Cheddar News, and in many
0:43.9	different publications as well. She's also the CEO of a company called The Hive Society, which is an
0:49.2	influencer network. And in my mind, they really are redefining the meaning behind influencer marketing and what it
0:55.3	can do for brands. So she really understands the whole topic of branding and actually being the
1:00.9	brand ourselves, which is a topic that I knew very little about. If I'm going to be completely
1:04.4	transparent here, when we were doing this interview, I was like, what does that even mean?
1:07.4	We're the brand. I've always been the guy that's had the two completely separate. I've got me and I've got my brand and there's no connection between the two,
1:13.4	which has always been kind of wrong thinking. And Amy really goes deep into that topic in today's
1:18.4	episode. So I'm excited for her to be able to share that with you. So let's not wait any longer.
1:21.9	Here is my interview with Amy West.
1:33.3	Amy West. Amy West, thank you for being here. I'm so excited.
1:34.3	Here we go.
1:35.3	Here we go.
1:36.3	Hey, so before we get started with most of our guests, we're actually going to kind of talk
1:39.5	about them a little bit, but I would like you to share your journey, your life, what has brought you to
1:45.1	this moment here doing this podcast episode with me.
1:48.1	Oh, it's so exciting.
1:49.5	The word journey has been a pretty important one throughout my life.
	...

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