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It's Been a Minute

Defining 2024 so far; plus, why brands 'de-woked'

It's Been a Minute

NPR

News Commentary, Society & Culture, News, Spirituality, Religion & Spirituality

4.68.8K Ratings

🗓️ 5 July 2024

⏱️ 37 minutes

🧾️ Download transcript

Summary

It is the first week of July, which means we are officially halfway through the year. And what a year it's been! Brittany sat down with NPR Politics reporter Elena Moore and co-host of NPR's Pop Culture Happy Hour Stephen Thompson, to take stock of what's happened so far in 2024.

Then, remember when brands weighed in on politics? Like when Gushers said Black Lives Matter or Pepsi made that Kendall Jenner ad? However, in the past few years brands seem to have shied away from touching on "woke" politics. And if advertising reflects culture, what does that say about our culture now? Brittany sits down with Michael Serazio, professor of communication at Boston University – who specializes in the study of advertising - to uncover what's at the root of the reversal.

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Transcript

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0:00.0

Christian Nationalists want to turn America into a theocracy, a government under biblical rule.

0:08.0

If they gain more power, it could mean fewer rights for you.

0:12.0

I'm Heath Drusen and on the new season of Extremely American,

0:16.0

I'll take you inside the movement.

0:18.0

Listen to Extremely American, from Boise State Public Radio,

0:22.0

part of the NPR Network.

0:25.0

Hello, hello, I'm Brittany Loose and you're listening to It's been a minute from NPR.

0:32.0

A show about what's going on in culture and why it doesn't happen

0:36.1

by accident. This week we're connecting the dots between rising pop stars, aging presidents,

0:49.6

and the bones they both have to pick. I know, I know, how are all these things connected?

0:55.8

Well, we're going to find out with NPR's Elena Moore, she covers young voters for

1:00.3

NPR politics and Stephen Thompson, co-host of NPR's Pop Culture Happy Hour.

1:05.0

Elena, Stephen, welcome to It's been a minute.

1:08.0

Hey Brittany, it's great to be here.

1:10.0

Oh, it's an honor.

1:11.0

It's an honor to have you both.

1:13.0

And normally we lead our show with analysis of the biggest cultural story of the week, but do either

1:18.7

of you happen to have your calendar pulled up?

1:21.9

Can you tell me what week it is?

1:24.4

Oh, God, what week it is?

1:27.5

Yes, no worries.

1:29.1

I'm here.

...

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