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Analytics.

You hear it all the time in sports conversations.

It's not some be-all end-all.

It's not some supercomputer.

And it's not a segment on Monday night football.

It encourages coaches to go for it on fourth down whenever it's displayed, much to the dismay of Troy Aikman.

How would Michigan men's basketball head coach Dusty may describe it?

Well, probably in a number of ways and utilizing examples.

But in a story our friend Andrew Kahn of M. Live did on today's guest, new director of basketball analytics, Jacob Cohn, Dusty said this, quote, the goal is to try to have numbers to support

decision making and as many things as possible that we can, end quote. I'm not saying that's the

definition of analytics. It's not, but it is a helpful way to describe how analytics can help in

the chaos and the uniqueness of college basketball. If used properly, an analytical approach can

unlock the full potential of a team. This year's Michigan team would be really good,

even if it didn't play analytically sound basketball. They could play some hero ball, some one-on-one,

some no-blood, no foul type of basketball, and they'd be pretty darn competitive. But when you see

Michigan at or near the top of the two-point field goal percentage offense and defense, you see

...