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Marketplace Tech

Deepfakes and the 2024 election season

Marketplace Tech

Marketplace

News, Technology

4.51.3K Ratings

🗓️ 5 March 2024

⏱️ 10 minutes

🧾️ Download transcript

Summary

Audio deepfakes have become shockingly convincing in the last few years. A deepfake robocall impersonating President Joe Biden encouraging voters to stay home for the New Hampshire primary was one recent example of how far the technology has advanced. That’s why “Marketplace Tech” is launching a limited series called “Decoding Democracy.” Marketplace’s Lily Jamali will be joined by other Marketplace reporters, experts and researchers to discuss what election mis- and disinformation is out there, how to spot it and how it impacts our democracy. In this first episode of “Decoding Democracy,” Marketplace senior correspondent Kimberly Adams joins Jamali to delve into the latest on audio deepfake technology and how to protect yourself from being fooled by one.

Transcript

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0:00.0

Deep Fakes, get real.

0:04.0

From American public media, this is Marketplace Tech.

0:07.0

I'm Lelie. Deep fake technology has advanced over the last few years and if you don't believe

0:21.8

me believe my marketplace colleague Kimberly

0:24.8

Adams. From American public media this is marketplace tech on Kimberly Adams.

0:29.8

That was an AI-generated version of Kimberly's voice from the deep fake stone age of

0:35.8

2022.

0:37.8

Here now is what software can produce using a 30 second sample of Kimberly's voice today.

0:43.8

From American public media, this is Marketplace Tech.

0:46.3

I'm Kimberly Adams.

0:47.9

That sounds a lot more real.

0:49.6

Scary stuff.

0:51.1

Well, a deep fake robocall impersonating President Biden, encouraging

0:55.2

voters to stay home for the New Hampshire primary, showed how high the stakes are

0:59.8

this election season. Kimberly, who's based in DC says election officials are

1:04.4

closely monitoring this threat. The technology is so good now we can't rely on

1:09.2

whether it sounds real anymore and I covered a summit a few weeks ago here in the D.C. area of local and state election officials from all over the country,

1:20.0

and they are very worried about this.

1:22.0

And they're trying to get the word out now that country and they are very worried about this.

1:22.7

They're trying to get the word out now

1:24.8

that if people are looking for information about

1:27.7

their polling place or voting dates or voting times

...

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