Online election misinformation.

It's not just a problem here.

From American public media, this is Marketplace Tech.

I'm Lily Jumale. Lily Yamali. A massive general election is currently underway in India.

It has been described as the largest democratic exercise in history

and tech platforms are a big part of it.

Many Indian voters get their information online where

digital miss and disinformation can spread quickly including deep fakes like this one.

That's from an AI-manipulated video of Bollywood actor Amir Khan,

criticizing the B.J.P. the party of incumbent Prime Minister Norengra Modi,

and encouraging people to vote for an opposition party.

Khan has confirmed he never made those comments.

Raman Jit Singh Chima with the International Human Rights Group Access Now

gave us the view from the Indian capital of Delhi.

I think it's very troubling to see the capabilities

that the identity deep fakes have.

I think it also reminds me that if in Amher Khan's case this was caught. I think it's more important for us to think about the fact that the exploitation and misuse of any person's identity should be taken seriously.

I'm worried about the number of direct, for example,

potential cyber fraud or scam activity we might see targeting individuals

where it's not immediately caught and revealed.

So it's both troubling to see the capabilities

that might exist, but it's also particularly alarming for me

...