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The Perfect Scam

Deepfake Doctors: AI-Generated Medical Ad Scams

The Perfect Scam

AARP

Society & Culture, True Crime

4.51.1K Ratings

🗓️ 24 April 2026

⏱️ 51 minutes

🧾️ Download transcript

Summary

Dr. Maurice Sholas, a pediatric rehabilitation specialist based in New Orleans, discovers that his likeness is being used in an ad when a friend sends him a TikTok clip that looks convincingly like him. It's an AI-generated version of him selling vitamin supplements, something he has never done. Feeling violated, Sholas must now defend his reputation, and attempt to protect potential victims from losing money on and possibly being harmed by a fraudulent product. In addition to causing monetary losses, AI‑generated impersonation of doctors and celebrities can undermine trust and speed up the spread of health misinformation.

Transcript

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0:00.0

This week on The Perfect Scamp.

0:04.0

A friend of mine sent me a link on TikTok and said, is this you?

0:11.0

I clicked on the video, it was a likeness of me hawking vitamins, K2D3, which is something I've never done and something I've never recorded.

0:20.0

And I was just stunned to

0:21.9

see what looked like me and words coming out of my mouth that wasn't me.

0:30.9

Welcome back to The Perfect Scam. I'm your host, Bob Sullivan. Imagine scrolling through TikTok or Instagram or Facebook and you see an ad that appears to

0:42.2

be from a doctor you know.

0:44.4

And she's telling you that there's a new supplement that she thinks would work perfectly

0:48.2

for you at your age or with your special skin condition or as you face that scary diagnosis and it's all fake this sounds a bit

0:59.4

like science fiction but this is happening right now in a moment you'll hear from a doctor who had his

1:05.9

image his personhood really and his, stolen and used to sell supplements.

1:13.6

We've heard a lot about deep fake videos and how they might distort a politician's point of view,

1:18.7

but we've heard much less about deep fake advertisements.

1:22.5

In the end, that might be an even scarier problem.

1:28.2

Okay, now I want you to meet a specialist who works with kids in the most heartbreaking situations.

1:34.4

Kids with spina bifida or kids left paralyzed by accidents.

1:38.5

And, as he says, he tries to get them to win, whatever winning means for them.

1:45.2

But recently, criminals put him in a no-win situation.

1:51.5

My name is Dr. Maurice Schultz, and I'm a Peds rehab doctor based in New Orleans, Louisiana.

1:57.6

That means I take care of children with acquired and congenital physical disabilities.

2:01.9

I'm the kind of doctor that I pray nobody ever has to come and see. So if a child is born with

2:07.2

cerebral palsy or spina bifida, those are my patients. If a child is typical and has an injury to

...

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