Deep Dive: It Ends With Us, Part 5 - PR Ethics and Bitter Resignations
High & Low
Elevated Entertainment, LLC
4.8 • 586 Ratings
🗓️ 24 December 2024
⏱️ 72 minutes
🧾️ Download transcript
Summary
The final portion of Blake Lively's complaint filed against Justin Baldoni and Wayfarer for alleged misconduct and a PR smear campaign. Enlightening information is shared via actual text messages that seem to make clear why Justin's messaging and behavior during the launch of the movie was so very different from the rest of the cast. Text messages between his PR and crisis comms team detail the lengths famous people can go to when focused on maintaining or building a positive persona - or working to destroy someone else's. Then, the recent blowback from PR land about allegations of firings v. resignations, client stealing, and ethical lines of the work they do.
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Transcript
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| 0:00.0 | Welcome to the high and low podcast. This is your host, Bravo, Bravo, Bravo, |
| 0:09.3 | We're diving right in. This is part five. We got five on it now for the different sections of the It Ends with Us Drama. I split this complaint that Blake lively filed into two sections because it is a |
| 0:22.5 | very long complaint and so now we are going to tackle the allegations and receipts of what |
| 0:28.8 | happened after the movie was done filming and the actors and crew were all preparing to market it |
| 0:35.7 | and enjoy the premiere. As of today, there is an update |
| 0:39.6 | that is going to be at the end along with my thoughts on it. Now where we left off, they had |
| 0:45.1 | finished shooting. Once the film was done, then it's time to market this thing. You got to get |
| 0:50.9 | people excited to watch it. And it states that Blake and the rest of the cast |
| 0:55.1 | promoted the film in accordance with a marketing plan from Sony. Wayfarer to embrace that, |
| 1:01.0 | just and embrace that same plan at first. Let's read the marketing plan. So it's a synopsis and |
| 1:06.4 | then talking points. It's a marketing view of the movie. This movie has every emotion, joy, sadness, |
| 1:12.0 | pain, and hope. And it's a guide for the actors when they're going out to do all the press |
| 1:16.3 | junkets of how to present the movie to the public. There's a little section, What to Avoid, |
| 1:21.3 | and then a little section, only if asked. What to Avoid says, focus more on Lily's |
| 1:26.9 | strength and resilience as opposed to |
| 1:28.9 | describing the film as a story about domestic violence. Empowerment is not just about standing up to |
| 1:34.7 | adversity, but also about having the power to overcome within oneself and grow from it and developing |
| 1:40.0 | agency to shape the future. Avoid describing the film as a love story or love triangle. |
| 1:46.0 | It's a story of Lily, learning how to take agency of her future. Avoid talking about this film |
| 1:51.9 | that makes it feel sad or heavy. It's a story of hope. And no, I didn't say that sentence wrong. |
| 1:57.5 | That's literally how someone who probably gets paid a lot of money working at Sony wrote this. Avoid talking about this film that makes it feel sad or heavy. Okay. Avoid talking about |
| 2:06.7 | the film being representative of every woman's story. There are many stories of domestic violence. |
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