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Smart People Podcast

Deedra Determan – The New American Dream… Professional Blogging

Smart People Podcast

Smart People Industries

Society & Culture, Business, Education

4.6736 Ratings

🗓️ 12 May 2015

⏱️ 46 minutes

🧾️ Download transcript

Summary

When you think about professional blogging, what's the first thing that comes to your mind? Mommy bloggers of course! The term "mommy blog" has become part of our common lexicon due to the insane success of so many mothers turned bloggers. And this week we are fortunate to interview the queen of mommy blogs, Deedra Determan. Deedra created a blog initially targeted towards moms in her local community and quickly turned it into a 7-figure business with national reach. In this episode Deedra teaches us how to start small, find your niche, create a profitable business, market on a zero dollar budget, and much more.  Deedra has 20+ years of marketing experience starting on the agency side at Ackerman McQueen Advertising Agency to 10 years in the television industry launching news at KOKI Fox 23 making it one of the top Fox affiliates in the country. She went on to launch niche websites for moms including 918moms.com, 405moms.com, and MoneySavingQueen.com with over 100,000 moms visiting the websites each month. After one year from launching, she sold the websites to Griffin Communications. Determan then followed her true passion in launching D2 Branding, an innovative marketing firm igniting brands to be the market leader in their industry through marketing, public relations, social media, advertising, strategic partnerships, sales, website creation, search engine optimization, content creation, video production, graphic design, and more! Deedra is also a mentor at Thrive15.com. "You can be passionate all day long, but until you realize what your revenue streams are going to be, passion will only take you so far." - Deedra Determan Quotes from Deedra: What we learn in this episode: Your business doesn't have to be huge, just find your niche How to start small, find your market, and pivot How to find your revenue model for your business or blog Resources: Thrive15.com Sales Training with Deedra https://www.thrive15.com/mentors/deedra-determan Twitter: @deedradeterman -- This episode is brought to you by: Highfive: Go to highfive.com/smartpeople to request your free trial and start meeting face-to-face with Highfive. Lynda.com: Do something good for yourself in 2015 and sign up for a FREE 10-day trial to Lynda.com by visiting Lynda.com/smartpeople. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Are you a smart booker or a silly booker?

0:07.4

Smart bookers get access to a three airport lounge by booking a five-star holiday with On the Beach.

0:13.8

Silly bookers?

0:14.8

Well, enjoy those cues at the bar.

0:17.1

Stop booking around and visit on the beach.com.

0:22.2

Conditions apply.

0:25.6

Seven night minimum stay outbound only from selected airports for up to six people,

0:26.4

Atoll protected.

0:29.7

On the beach.

0:34.9

Adobe Express is the quick and easy create anything app.

0:40.9

It has taken my content to the next level, making it simple to create everything I need to promote my business.

0:46.2

From Instagram and TikTok posts to logos and flyers, all in just a few clicks.

0:49.2

Build your brand with Adobe Express.

0:53.3

Search for Adobe Express to find out more and get the app for free.

0:57.6

Adobe Express, the quick and easy create anything app.

1:05.4

The podcast where we talk to smart people, but not necessarily done by smart people.

1:07.2

That is an awesome question.

1:10.4

This one goes down probably on one of my top five.

1:13.1

Hey, I like nutrition. I like to eat food.

1:18.7

This is the coolest thing ever. We're going to do this forever. I wish I paid more attention in that class.

1:22.6

You know, I'm going to be honest. I don't understand that. As a man, I just, I don't get it.

1:45.7

Welcome to smart peoplepodcast.com. Welcome to smart people podcast conversations that satisfy your curious mind. Thanks for joining me today on another episode. We're approaching 200, 200 episodes. That's just crazy. As I sit here and talking to the microphone, I definitely wonder what you're doing out there in the world.

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