Deconstructing Biden’s Ads
Ralph Nader Radio Hour
Ralph Nader
4.8 • 1.1K Ratings
🗓️ 25 July 2020
⏱️ 79 minutes
🧾️ Download transcript
Summary
Amidst a general discussion of this year’s presidential race, political ad guru Bill Hillsman deconstructs four Joe Biden ads and one Trump ad for message and effectiveness. Plus, child advocate Robert Fellmeth rejoins us to continue his crusade against anonymity on Facebook.
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Transcript
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| 0:00.0 | It's the Ralph Nader Radio Hour. |
| 0:05.0 | Stand up, stand up. |
| 0:07.0 | You've been sitting way too long. |
| 0:10.0 | Welcome to the Ralph Nader Radio Hour. My name is Steve Scrovan along with my co-host |
| 0:17.9 | David Feldman. Hello David. Good morning. And the man of the hour, Ralph Nader. |
| 0:22.3 | Hello, Ralph. Hello, Ralph. |
| 0:23.0 | Hello, everybody. |
| 0:25.0 | We've got a very exciting show coming up. |
| 0:27.0 | I have to tell you, a month ago, we spoke with legendary ad guru Bill Hilsman about political advertising. |
| 0:34.8 | As you may call, it was Mr. Hilsman's firm that conceived the Master Card parody ad for Ralph's |
| 0:39.8 | presidential run in 2000. |
| 0:41.8 | They used the catchphrase priceless, and that became the most |
| 0:44.4 | memorable ad of the entire campaign. It was such a dead-on parity that MasterCard |
| 0:48.8 | in their corporate arrogance sued the Nader campaign, which forced the news media to play it over and over again free of charge. |
| 0:55.0 | The campaign got a lot of bang for their buck on that day. |
| 0:58.0 | Today Mr. Hillesman is back to help us deconstruct some of the ads the Democrats are running in support of Joe Biden, and we may throw a Trump ad in there too. |
| 1:06.4 | At this moment, Biden has built a double digit lead in national polls, but it's still very early and the pandemic makes it more difficult than ever to get a clear message out. |
| 1:15.6 | When you can't have rallies that get covered in the news media, television ads have to carry an even heavier load. |
| 1:20.4 | So that's what we're going to do in the first part of the show. We're going to list some |
| 1:23.7 | recent political ads. Probably seen some of them already on television. Which ones are good? Which |
| 1:28.9 | one should they put on the shelf? Trump is a master at media manipulation how does Biden set himself apart especially since |
| 1:35.7 | as Bill told us last month Biden's quote just not a very dynamic candidate unquote |
... |
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