Hey guys, welcome back to Skin Anarchy. This is a very special episode and it is kicking off our masterclass with the iconic brand timeline. I know you guys have heard about them before. We've hosted them once previously on the show and I am a huge fan of what they're doing, how they're approaching skin health, rather than focusing on

these anti-aging claims that we've been seeing for so many decades now in the beauty space.

So I think this is a whole new lens to look through when it comes to skin health and skin science.

So without me ranting too much, please welcome back, Jamie Holmes, who is the chief brand officer for Timeline. Welcome,

Jamie. I'm so excited for us to chat today. Thanks so much for having me. I'm so excited to chat, too, and tell you all the new things we've been cooking up over here. Yeah, you guys have been killing it. You know, I've been watching and I've been following along. And I think, you know, Just like I said, you know, the approach timeline is taking is just so exciting, you know, for me as a consumer because long needed. We've been waiting for this for a long time.

Oh, thank you. Yeah, but I want to talk to you about, you know, this whole narrative around anti-aging and how you guys are kind of redefining that, you know? Can you tell us, like, you know,

why has timeline made such a conscious shift towards supporting things like skin health span instead?

And what does that actually mean at the cellular level? So I think what's really special about

the brand and certainly what drew me to the brand is the incredible honest scientific rigor

behind it i think the fact that timeline really spent more than 10 years developing the ingredient

studying the ingredient understanding its impact internally and externally is such a testament to what they've built really as a

longevity leader. And I think that's so, so important because truly we didn't commercialize

products until five years ago. We started with nutrition. Skin care is still so extremely

new and exciting and emerging within our business. We started that about two years ago.

And I think just to talk about in general, just the conversation of longevity and how we're defining

that, we don't use the words anti-aging for a reason, as you said. For us, it's really about

feeling your best, feeling your healthiest for as long

as possible. And that's really how we define it. We say, you know, living is in our longevity is the

science behind it. And our goal is really just to empower people to master both on their journey

of a life from the course of their own timeline.

Right. No, I think that is just, it's so, so new to so many consumers, but it's like,

we've never thought about it like that, you know, with skincare, because for so long, I mean,

...