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Perpetual Traffic

Decoding Meta AI: What Llama and Their NEW App Mean for You

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 30 May 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Lauren dive deep into the evolving role of AI within Meta’s ecosystem—particularly focusing on the implications of Meta’s $65 billion AI investment and the practical rollout of Llama and Meta’s in-app AI assistant. Lauren reports live from Virginia, where she’s attending a Congressional discussion on AI’s impact on small businesses, bringing front-line insights straight to Perpetual Traffic listeners. From personalized Meta AI chats in WhatsApp to the transformative potential for small business owners and media buyers, this episode unpacks where AI is heading—and how you can get ahead of it before your competition does. Expect real-world application, future-facing predictions, and a few bowling pins dropped in the name of progress.

Chapters:

  • 00:00:00 - Kicking Off with Ralph & Lauren
  • 00:00:35 - Lauren Goes Bowling… On-Air
  • 00:01:29 - Behind Closed Doors: Congress Talks AI
  • 00:02:24 - Meta Drops $65B on AI
  • 00:02:48 - AI That Actually Knows You
  • 00:05:00 - When Meta Becomes Your Therapist
  • 00:05:37 - Hacking Personal Growth with AI
  • 00:13:38 - Inside Meta’s AI App Secrets
  • 00:17:24 - Writing Prompts That Get Results
  • 00:29:44 - AI Meets Ads Manager: What’s Coming
  • 00:30:04 - Wrap-Up + What's Next on PT

LINKS AND RESOURCES:


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Mentioned in this episode:

Unbounce - Code PT10off

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to Perpetual Traffic.

0:09.0

Are you looking for new audiences for your business?

0:15.0

Well, Snapchat is full of engaged users you just might be missing.

0:20.4

And if it feels like your current audiences on all those other social platforms are tapped out,

0:25.4

it might be time to diversify over to Snapchat.

0:29.3

Here's why, 75% plus of 13 to 34-year-olds and over 25 countries use Snapchat.

0:39.0

40% of Snapcheters aren't even on TikTok daily.

0:43.3

And it's not just Gen Ziers.

0:45.5

In fact, nearly one in four Snapchatters are over the age of 35.

0:51.3

And 85% of Snapchaters discover new products and brands through social ads, and that's 17% higher than non-users on the platform.

1:00.1

This is an untapped platform.

1:02.5

I don't know many people who are advertising on it right now.

1:06.3

It's still a blue ocean for you because with Snapchat, you have the potential to reach a hugely untapped audience

1:12.1

and drive incremental growth for your business.

1:14.9

So if your paid ad strategy could use a boost,

1:17.2

it might be time to put Snap on your roadmap.

1:19.2

Go to Snapchat.com forward slash perpetual traffic to learn more.

1:23.7

Snapchat is now giving away thousands and free ad credits to new customers.

1:28.5

Go to Snapchat.com forward slash perpetual traffic to find out if you're eligible.

1:34.4

Hello and welcome to the perpetual traffic podcast.

1:37.9

This is your host Ralph Burns and the founder and CEO of Tier 11, alongside virtually

1:43.9

in a bowling alley.

...

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