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a member just log in at slate.com slash log in. Benton Crane is the CEO of an advertising agency and about five years ago a

potential client reached out to his firm looking for help with a specific problem.

They had customers who used and loved the product,

and it tended to be 55-plus-year-old people

who deal with chronic problems and so they were ultra sensitive

about not letting their friends know, hide it in the master bathroom, don't let

anyone else in there because I don't want to have to explain what that

stool by my toilet is. The stool is a product called the squatty potty.

...