Decisions That Made Me: Sir John Hegarty (The Garage Soho, Founder)
The Bottom Line
BBC
4.6 • 606 Ratings
🗓️ 12 January 2025
⏱️ 14 minutes
🧾️ Download transcript
Summary
The advertising exec behind some of the most successful adverts of recent decades shares some of the decisions that have influenced his career, including an early decision to accept a lower salary and instead pursue and opportunity that would bring him more opportunities. Sir John would go out to co-found successful agencies Bartle Bogle Hegarty, and Saatchi and Saatchi.
Today, Sir John says he shuns five year plans, instead focusing on 'five minute plans' and says he tries to make each day as interesting as it can be.
Production team: Producer: Drew Hyndman Editor: Matt Willis Sound: Rod Farquhar Production co-ordinator: Katie Morrison
Transcript
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| 0:00.0 | BBC Sounds, Music, Radio, podcasts. |
| 0:05.4 | Often in your career, you'll be faced with choices |
| 0:08.4 | and the decision you make at that moment can shape the rest of your life. |
| 0:13.2 | If you're lucky enough to find yourself with more than one opportunity, |
| 0:16.9 | it's very rare you'll be able to take up both of them. |
| 0:20.2 | Now, we've heard on previous episodes of the decisions that made me |
| 0:23.0 | about some of these moments where people have made a decision that many wouldn't have taken, |
| 0:27.7 | but which worked out in the end. |
| 0:29.7 | Rob Law, his decision to buy out the factory making his trunky suitcases |
| 0:34.3 | when it collapsed, despite not really knowing how to run a manufacturing business. |
| 0:39.6 | We've heard about leaving a successful career to start your own company in the same sector |
| 0:44.7 | to try and forge your own path as Elmarie Moray did at Go Crisis. We heard from Tom Pellero, |
| 0:50.7 | putting his foot down with boots to Price's latest invention at a higher price point. |
| 0:56.7 | But another person whose early career choices have shaped his life is my guest this week on the |
| 1:01.9 | decisions that made me. That guest is Sir John Heggity. He co-founded the well-known advertising |
| 1:07.4 | agency, B.B.H. Bartle Bogleogel Hegherty back in 1982. I'm Evan Davis. This is a new |
| 1:15.6 | mini-series from the team behind the bottom line. We're focusing on the key moments and choices |
| 1:20.8 | faced by some UK business figures. If you're one of our podcast subscribers, you'll have |
| 1:26.9 | hopefully heard Sir John's |
| 1:28.7 | appearance on an episode of the bottom line. That was about how brands and marketers use |
| 1:34.1 | fears and insecurities to sell us things. You'll find that on BBC Sounds, along with hundreds |
| 1:39.4 | of other episodes. Sir John now is running the Garage Soho, a branding agency. Now, Sir John, |
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