BBC Sounds, Music, Radio, Podcasts.

Hello, I'm Emma Barnett. For most of my career, I've been on live radio, and I love it.

But I've always wondered, what if we'd had more time? How much deeper does the story go?

I remember having this very sharp thought

that what you do right now, this is it.

This defines your life.

I'm ready to talk and ready to listen.

I'm insulted by how little the medical community is ever bothered with this.

Ready to talk with me, Emma Barnard, is my new podcast.

Listen on BBC Sounds. Hello, some people

know exactly what they want to do with their lives from the start. They have a plan, they stick to it and

off they go. But for a lot of us, it's not that straightforward. You try a few things and

slowly work out what really suits you, whether that's working for someone else

or striking out on your own. I'm Evan Davis, and in this episode of the decisions that made me,

our series of business interviews from the team behind the bottom line, we're hearing about

one of those journeys of discovery. My guest is Heather Vernon, co-founder of Woban Partners.

It's a PR firm that helps clients shape their reputation,

manage crises and influence opinion in business, in politics and in the media.

Now, she's helped companies handle the fallout from cyber attacks.

She's worked with political parties trying to reach skeptical voters.

But Heather never saw herself as an entrepreneur until a friend and former colleague

called unexpectedly suggesting they set up a business together.

...