Once your product's good and everything else, really it just comes down to, you know,

what's your customer acquisition cost?

What's the lifetime value, right?

What are the most important metrics you look at?

So here's something I've just been sharing this recently, especially with some of my friends,

is they ask me, how do I look at a business like this, no matter what business you're in, specifically if you're in self-education industry, you know for you. I'm sure you have books. And I know you wrote a couple great books, right? You have low-ticket products that help people that probably give them great value, but they don't have help. And then you probably have coaching and masterminds, right? So it's like an ascension, right?

It's like, hey, if you can read a book and get after it, great. You don't need me. All good. Right? But if you need an assistance, we got coaches. And if you need to be a part of, you like proximity and being in with people and working together, we have a mastermind, right? and what I realized over the years

and I didn't realize I thought this way

until about three years ago we have a mastermind right and what I realized over the years um and I didn't realize I thought this

way until about three years ago actually when I was working with Matthew McConaughey we sold the course

and I was thinking through it and I'm like oh that's the way I look at it so I want everybody to think

about it is a lot of times in our industry I'm just going to use an example maybe say you write a

book and then your book goes well you're like hey what should i do should i do a community should i do a

membership yeah should i do a course should i be do a coaching program and then you do it you're like oh

this is going pretty good what's next and what's next i realize that the best thing i believe we should all

do is look at the end in mind.

And where do you want your customers to end up?

So your ideal client.

Who's your ideal client?

Most of our people are people who are hustlers looking for a way to build a business.

And I'm saying, hey, wholesaling, flipping houses is the business you should choose. Right. So they're hungry go-getters. Realize they're not going to get rich for doing nothing. Yep. They just need a path and a plan, right? They need a blueprint. Yeah. Right. That's your ideal client. And what's their ideal outcome? Ideal outcome is they start doing deals. Yeah. Eventually they use that, start buying some rentals and other things once they're making money from flipping and wholesaling. And they just make real estate their full-time career. Right. Love it. And then I look at it as like ideal client, ideal outcome, which you just know immediately yep and then what is the ideal products

that can help facilitate that and then i i like to think what is the last product like my

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