There are No Girls on the Internet as a production of IHeart Radio and Unbossed Creative.

I'm Bridget Todd, and this is There Are No Girls on the Internet.

We are popping in again from hiatus to have a much needed conversation all about de-influencing.

If you're on TikTok, you have probably already seen content about de-influencing,

which is pretty much exactly what it sounds like,

where influencing tries to influence you to buy certain things.

De-influencing says,

wait a minute, actually, do you need to buy another water bottle when

you already have five in your cabinet?

I am fascinated by the phenomena that is de-influencing.

And more importantly, what this de-influencing trend says about our current social and

economic climate.

So I joined my friend Samantha and Annie over at the podcast

Stuff Mom Never Told You to dig into de-influencing and why are we are seeing it all over our social

media feeds. So I hope you enjoy. I have a theory that especially during times that are like

turbulent or uncertain, the pandemic would definitely

fit into this. Many of us, myself very, very much included, really turn to online shopping

for a quick serotonin boost or a quick, you know, this is going to feel good or like, I got

into this habit of enjoying the feeling of kind of giving myself Christmas every day.

Like, oh, there's going to be, when I come home, there's going to be a present waiting for me,

you know, from past me. And so this is not just my theory.

I do have a little bit of research to back it up.

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