Welcome back to the game. Today, I have a special edition podcast for you. This is the Guinness

book World Record Breaking Launch, the actual audio stream from the event. I think this is

probably the most analyzed thing that I've ever done in terms of the internet's attention

on something. And I think part of that was because we did over $100 million in sales in 72 hours, completing the $100 million trilogy, very elegant and took two years to plan. And so everything that you're about to listen to was scripted, was rehearsed, to elicit specific responses in the audience. And so my goal here for you is that as you're listening, that you can pick out little things that you can do in how you present your offers, how you present, how you persuade, I want to want to be clear up front. The bonus offer that I had was only available for the 72 hours of the launch. And so the donate 200 books and then get a bunch of free stuff. It's no longer valid. That being said, if you do want to pick up a copy and you haven't already bought a copy of the book, you can go to acq.com and you grab copies

there. Let some of the bonuses vanish. So if you missed it, my next book clause, just be sure to be there. Otherwise, this is a mega, mega, mega download stream. So I think about this as you're if you have a long drive or you're, you know, have some long workouts or doing cardio or whatever it is that

or maybe you're cleaning and just have this in the background in terms of the amount of time

that I put into selecting

the words that I chose to use, not much goes above this. And so this is some of the most

densely curated content that I've ever made. And I thought you don't want to listen to it too.

So enjoy.

Plus energy. But what about when things go wrong? i wrote the book because i hadn't heard anyone

talk or write anything about it at all and i saw it as one of the most important things that you can

put in a business we're trying to do something no one's ever done before i think a lot of people

will see this launch and be like dude how can i do that and i'll just I'll just be like, you can't. Like, I work a lot, and this is a lot for me.

It's just a lot. We're on the way to the airport. We'll meet Alex and Layla for a flight,

because content in the plane typically does better. So I just grabbed basically every hook that's been working for the existing winners,

plus a bunch of the organic ones that did well.

Yeah, I feel like it just got harder.

It's because they turn it off and they turned back on.

Oh.

I thought it was that I walked in.

Being easy being easy.

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