The Watchworld is traditionally one of sober gray suits and boring silk neckties.

But you walk into a room and you know instantly who Davy-Dachiratto is.

One of the first times I met him, he was wearing an almost neon blue jacket

and bright orange trousers that matched a watch he had designed.

He brings a completely different energy to the watch world and it's infectious.

You talk to him and you can't help but get just as excited as he is.

He's currently the creative director and the head of watchmaking at Mont Blanc,

but he's a true enthusiast, a long-time watch

guy and someone who isn't afraid to say the controversial thing that everyone else is thinking.

He's the polar opposite of what you think of when you think of a Swiss watch executive.

And that's partially because he's Italian and he brings a sense of style and a little bit of

flamboyance to basically everything he does.

At Mont Blanc, D'Avide brings his knowledge of history,

his eye for design, and his affinity for modern watchmaking together,

and he's trying to increase the brand's credibility and standing

with both everyday consumers and watch nerds,

which is not an easy thing to do at the same time.

Davide and I have had countless conversations about watches before.

One notable time was in his open top Morgan driving

through the Valley Dejeune to visit the Minerva manufacture, but that's a story

for another time. I'm excited to sit down with him and our senior editor John

today to have another one of those

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