On this episode of the playbook, I have David Sharfman, owner of Just the Cheese, and we're going to talk about the two golden rules of running a business, and you need to operate it like you're going to run it forever.

Join me for all this and more on the playbook.

This is Entrepreneurs the Playbook, where each week I bring you some of the greatest athletes, celebrities, and

entrepreneurs to talk about their personal and professional playbook to

success and what made them champions on the field and in the boardroom.

I'm your host David Melzer.

This is Dame Melcher with Entrepreneurs The Playbook,

and I have another David.

I don't know what it is about that name.

They don't name kids David anymore, but they must have used to name them David because I have David

Sharfman. He is the owner, general manager at just the cheese and I got so

many great things to talk about about the cheese.

David, welcome to the playbook.

Thanks for having me, other David.

Right on.

I love, you know, kids today, I go in those classes,

they're not one kid named David,

but I'm interviewing at least two or three David's a week,

so it makes me feel really good.

Well, God willing you're doing this long enough

that when the generations turn over,

you're gonna have some kid with a hashtag in your interviews

...