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The Playbook With David Meltzer

David Ross: Head of Growth & Partnerships, Community.com | #ThePlaybook 397

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.9 • 1.9K Ratings

🗓️ 29 April 2021

⏱️ 24 minutes

🧾️ Download transcript

Summary

On this episode of #ThePlaybook, David Ross, Head of Growth, Partnerships and Sales at Community.com, shares his thoughts on: [1:29] - The real power of text messaging at scale as a way to communicate [9:55] - The marketing data behind the billions of texts that have been sent on their platform [14:34] - Why attending a birthday party as a kid helped to inspire his entrepreneurial journey [19:30] - How the world’s biggest brands work to give their fans a return on their time Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

Transcript

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0:00.0

On this episode, I have David Roth, head of growth and partnership at community.

0:06.1

One of my favorite platforms to use to text people directly, hyper engaged and we're

0:13.0

going to talk about how since the time he was seven years old, he's been an extraordinary

0:18.7

entrepreneur and how community provides the best platform that he's ever seen to engage

0:26.3

your community.

0:27.6

Join me for all this and more on the Playbook.

0:31.4

This is Entrepreneurs the Playbook.

0:33.4

For each week, I bring you some of the greatest athletes, celebrities and entrepreneurs

0:38.8

to talk about their personal and professional playbook to success and what made them champions

0:44.5

on the field and in the boardroom.

0:47.4

I'm your host, David Meltzer.

0:49.2

I have David Ross, head of growth, partnership and sales at one of my favorite apps in

0:55.8

platforms, community.

0:57.9

Welcome to the Playbook.

0:58.9

David, thanks for having me.

1:01.3

So years ago, I was approached by one of your associates about this new app called Community

1:09.6

and the word in the concept attracted me immediately.

1:14.4

But when I found out that it was a texting platform, I had so many different questions

1:19.9

because number one, you know, I already had text and I couldn't really understand, okay,

1:27.0

so why would I have and want to have another texting platform outside of what I'm utilizing

1:33.7

today?

1:34.7

I've been CEO of a phone company myself that one of the first convergence devices in 1999.

...

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