David Rogier (MasterClass) - Finding the Right Motivation

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Business, Life Lessons, Creativity, Startups, Strategy, Thought Leadership, Education, Stanford University, Leadership, Challenges, Journey, Culture, Etl, Innovation, Founders, Stanford, Entrepreneurship

4.5 • 740 Ratings

🗓️ 24 February 2021

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

David Rogier is the founder and CEO of MasterClass, a streaming platform that allows members to watch video lessons from top-performing professionals like Steph Curry, Margaret Atwood, Martin Scorsese, Sarah Blakely and Serena Williams. In this conversation with Stanford lecturer Ravi Belani, Rogier discusses why he created MasterClass; how he engaged the right investors, advisors, and talent; and how he dealt with hundreds of people telling him that his idea was impossible.

Transcript

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0:00.0	Who you are defines how you build.
0:06.7	This is the entrepreneurial thought leader series.
0:10.7	Brought to you by Stanford E. Corner.
0:14.0	I hope you guys are all ready for a masterclass on Masterclass because we are incredibly excited today to welcome the CEO of Masterclass
0:23.2	David Rogier. I'm sure you guys all know of Masterclass, but Masterclass is the live streaming
0:28.1	platform that lets anybody learn from the world's best. David was born and raised in L.A.
0:35.3	He started the entrepreneurial bug bit him early. He started his first
0:38.9	search company, I believe, when he was a teenager, which got acquired. He then went on to study
0:43.5	political science at Washu. And after Washu, he worked for Tesco, the British retailer,
0:49.4	helping them come to the United States. He then came to the farm to Stanford to get his MBA. And after his
0:56.9	MBA, he was hired by and invested in the much beloved Michael Deering. And he started then Masterclass in
1:07.6	in 2015. Masterclass has made a mark in lifelong learning, really becoming one of the
1:14.5	breakout companies in lifelong learning, where anybody can get access to luminaries such as Martin
1:21.5	Scorsese on filmmaking or Serena Williams for tennis or Stefan Curry for basketball or Margaret Atwood for
1:29.1	writing. The list goes on and on. And so we are incredibly honored, but don't leave Stanford
1:35.0	everybody, even though there are icons out there. We're incredibly honored to have David join us
1:40.6	at ETL. So welcome, David. Thank you. It is an honor to be here. I grew up on these
1:47.6	podcasts. So it's very, I'm very, I am grateful to be invited to speak. Well, then you know the power of
1:54.9	these podcasts because it really is a full circle moment. I think when we have somebody who grew up on
1:59.1	the podcasts, come back to be on the podcasts. And what I'd love to do is start from the beginning because, you know,
2:06.8	you've raised a staggering amount of capital. You've raised $240 million. And I think oftentimes it's
2:12.0	so easy in our culture to laud the breakout companies like Masterclass, which almost seem like inevitabilities when
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