David Pogue on Apple’s Suprising Past and AI Future
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The Motley Fool
4.3 • 3.1K Ratings
🗓️ 15 March 2026
⏱️ 24 minutes
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| 0:00.0 | This thing seems to have gone under the mass media's radar, but Apple has turned into a medical instruments company in astonishing way. |
| 0:14.0 | I mean, the watch can alert you about this huge number of life-threatening diseases. |
| 0:28.9 | That was Veteran Tech journalist David Pogue, author of Apple the first 50 years. |
| 0:35.0 | I'm Motleyful, producer Mac Rear. |
| 0:37.4 | Pogue recently talked with Motleyful analyst Jason Moser about those 50 Years. I'm Motley Fool producer Matt Greer. Pogue recently talked with Motleyful |
| 0:39.1 | analyst Jason Moser about those 50 years, about Apple's history, Steve Jobs, the IMac, Tim Cook, |
| 0:47.0 | and, yes, about what the next chapter for Apple might look like. Enjoy. |
| 0:53.0 | David, thanks so much for being with us today. |
| 0:55.3 | I'm excited to talk with you about your new book, Apple, the first 50 years, and even talk |
| 0:59.7 | beyond that to get your insights on the company, where it's been, and where you think it may |
| 1:05.5 | be going. So my first question for you, I was looking at your website at Davidpogue.com, for those of you interested, go check it out. But one thing that really impressed me, it's the breadth of your library. I mean, the topics that you cover, from Apple to opera and even digital photography, it was just, it reminds me of my father. You seem like you're a renaissance man, a lot of different interests. |
| 1:29.0 | So what was it that inspired you to write Apple the first 50 years? |
| 1:33.0 | I mean, it's a natural topic because I've been covering Apple for 40 years, 40 of the 50 years. |
| 1:38.8 | I wrote for Macworld magazine. I was a columnist there for for 13 years. And then I became the tech |
| 1:45.3 | columnist for the New York Times, did that for 13 years covering Apple. And now I'm at CBS Sunday |
| 1:50.6 | morning, also covering Apple and technology. So the whole thing was my wife's idea. Actually, |
| 1:57.1 | she woke me up in the middle of one night, literally woke me up. She goes, Dave, Dave, wake up. I have the best idea for a book. I'm like, what? She's like, Apple's first 50 years. And I literally shut her down. I'm like, dude, you missed it. That's come and gone. And then in the morning, I looked it up and she was right. It was like two years away. Perfect time to research and write a book. But you know how when you have an idea in the middle of the night, when you're half asleep, you're not really sure if it's a good idea. So I called my editor at Simon Schuster and laid this idea on her. She's like, oh yeah, do that. |
| 2:38.3 | Well, most of the best stuff in my life has happened because of my wife, too, so I can certainly understand. |
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| 2:52.6 | can't-wait-to-dos. It's a new workday. Okay, this is a bit of a wide-reaching question, |
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