David Meerman Scott: Pioneer of Modern News Story
Dan Lok Show
Dan Lok
4.8 • 826 Ratings
🗓️ 17 April 2019
⏱️ 57 minutes
🧾️ Download transcript
Summary
David Meerman Scott is a renowned marketing strategist, entrepreneur, advisor to emerging companies, venture capital strategic partner, and bestselling author of 10 books, including BusinessWeek bestseller “The New Rules of Marketing & PR.”
He launched his own business when his ideas became a little too radical his bosses, back when he had a job. The main motive behind his work for his business and at conferences and seminars is to get others to reach “your buyers directly to drive more revenue.”
In this podcast, David talks about newsjacking, an idea he pioneered back in 2011. A company that fixes up and sells purses can save a celebrity with money troubles, for example. It’s about “injecting your ideas into a breaking news story to generate tons of media coverage.”
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Transcript
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| 0:00.0 | Hi, this is Dan Lockett. |
| 0:07.0 | Welcome. |
| 0:09.0 | Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades. |
| 0:18.0 | He's helped millions of people to move past the mental barriers that were holding them back |
| 0:24.5 | from stepping into their power to become a better version of themselves and live a kick-ass life. |
| 0:32.3 | I know this firsthand as I'm Jenny, Dan's wife. |
| 0:43.3 | And here's your host, Dan Locke. On the show today is legendary marketing and sales strategist, bestselling author, and professional speaker David |
| 0:49.0 | Mirman Scott. Dan and David break down the art of new jacking and some of the best tips and strategies David shares from his best-selling book, the new rules of marketing and PR. Now, here's Dan and David. |
| 1:03.2 | Hi, this is Dan Locke. I've had the honor of accepting the two common club X award from ClickFunnels. |
| 1:11.4 | Only 47 entrepreneurs out of 100,000 business owners |
| 1:16.3 | ever won that award in the world. |
| 1:19.6 | What does Two Common Club X mean? |
| 1:22.1 | The company who qualifies to win that award |
| 1:25.1 | must generate at least $10 million |
| 1:28.3 | from a single funnel. |
| 1:30.3 | Not only we accomplish that in less than eight months, |
| 1:34.3 | from one single funnel, from one of our companies, |
| 1:38.3 | this award only represents a fraction of what we generate |
| 1:43.3 | as an organization. If you would like to make this |
| 1:47.8 | kind of money and have this kind of growth, then you want to be in Dragon 100. And this is a level |
| 1:56.6 | that we have never brought anyone into. It is done through a true application process. |
| 2:04.9 | There's an interview process, not questionnaire, interview. |
... |
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