The Welcome to Skirting for Growth. Today I am meeting with David King. David is a co-founder and chief commercial officer of

Artificial Labs. We've Johnny Bridges, who is a co-founder and CPO and I need to ask

you about this. Why have you decided to separate the title between chief commercial officer and chief product officer?

A very good question, but first of all it's an honor to be here and it's amazing to be in the company of Seveen, the

Queen of Insuretech, absolutely prolific on many fronts.

So thank you.

Pleasure to the question though, apologies for the side.

Yeah.

I think it's kind of the natural split that you get with a lot of founders.

Yeah.

I'm more kind of commercial outward focused and Johnny has been very much

focused on the technology since we started. That has I think evolved into and I think we both admit that we

employ people that are a lot smarter than us and that we hand over kind of the a lot of the day to day decision making and a lot of areas to other people. Johnny has or as a business we've recruited fabulous people that he can now work with he kind of drives the direction of the product and works with people that kind of execute that plan from a technology point of view.

I sit on the other side of the business where I'm talking about execute that we're from a technology point of view.

I sit on the other side of the business

where I'm talking to the market,

talking to our customers and potential partners

and hopefully ensuring that we're driving the ship

in the right direction, that there is product market fit and that we're not just making the right things for today but that we're aware of what's coming up tomorrow and we can meet those challenges.

So you have both come together to shape artificial labs. So what join you both by the hips? What are your strengths?

What are your strengths? What are our strengths individually or what brought us together?

So I suppose we both went to the same school but Johnny is considerably younger than me so we weren't really friends when we were at school but when we left school and after we'd been both working for a little while while Johnny was still in university, I think he sent everybody, these early days of LinkedIn, he sent something like 500 people that went to our school a message saying if you want a job then get in in touch which was quite cheeky and I remember thinking who is this chap but he was looking for developers and I was also looking for developers so he met up we were talking about our common challenges and we were both in very similar arenas so we were both doing

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