David Beker, ABetter Design Co. for Active Play
Unlocking Your World of Creativity
Mark Stinson
5 • 1.3K Ratings
🗓️ 16 December 2024
⏱️ 22 minutes
🔗️ Recording | iTunes | RSS
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Summary
Today, we’re exploring the art and process of bringing product ideas to life with David Beker, founder and president of ABetter Design Company -- whose innovations, include the Cornhole Shootout nominated for a prestigious award in the toy industry -- Toy of the Year in the Outdoor Toys category!
1. Finding Inspiration in Product Development
You’ve worked on products as diverse as toys and gourmet ice cream cones. Where do you typically find inspiration for new ideas? Are there particular moments or experiences that spark your creativity?
2. From Idea to Reality: The Product Development Process
Taking an idea from concept to market is no small feat. Can you walk us through your approach to product development? How do you navigate challenges like prototyping, manufacturing, or marketing?
3. The Story Behind Cornhole Shootout and Bank-A-Ball
Your recent toys, Cornhole Shootout has captured the public’s attention and imagination. What’s the story behind these products? How did they evolve, and what do you think has made them resonate with consumers? Cornhole Shootout, was nominated for a prestigious award in the toy industry -- Toy of the Year in the Outdoor Toys category!
4. Lessons from a Global Perspective
Your career spans diverse industries and countries—from Minnesota to Israel, from ice cream to humanitarian aid. How have your experiences in different fields and cultures shaped your approach to business and creativity?
5. Balancing Family and Innovation
As a father of six and a business leader, how do you balance family life with the demands of entrepreneurship? Has your family ever inspired your creative process?
And as always, thank you to our sponsor, White Cloud Coffee Roasters. Enjoy a 10% discount when you use the code CREATIVITY at checkout. Visit whitecloudcoffee.com to explore their handcrafted blends.
Transcript
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| 0:00.0 | Unlocking your world of creativity with best-selling author and brand innovator Mark Stinson. |
| 0:08.0 | This episode is brought to you by White Cloud Coffee Roasters, nestled in the heart of Idaho's Mountain Wilderness, |
| 0:15.0 | where every bean tells a story of adventure. |
| 0:19.0 | Discover the difference in their premium beans, meticulously roasted |
| 0:22.8 | to capture the essence of the mountains. Now listeners of our podcast can get an exclusive 10% |
| 0:29.2 | discount. Just use the promo code Creativity at checkout. Visit whitecloud coffee.com and use the code |
| 0:36.3 | creativity. |
| 0:41.4 | Welcome back, friends, to our podcast, Your World of Creativity. |
| 0:46.8 | And today we're exploring the art and process of bringing new product ideas to life. |
| 0:49.0 | And my guest is David Beaker. |
| 0:52.0 | He's founder and president of a better design company. |
| 0:54.1 | We had to talk about that name, David. It is what it says it is, |
| 0:56.0 | I guess. I have a quick and good story about it whenever you're ready. Let's go for it now. |
| 1:00.8 | All right. Thanks for having me on here today. Actually, it goes back a couple of generations. |
| 1:05.5 | My grandfather, who was originally from Maine and then made his way into the New York area, |
| 1:12.4 | he founded a gasket company, all those little rubber and cork little pieces that you have in all different machinery |
| 1:16.8 | and whatever. And in those days, your younger listeners won't know what I'm talking about, but in those |
| 1:22.6 | days, you actually had these big, fat, heavy phone books to look up phone numbers. And he thought, what should I |
| 1:29.0 | call my company? I want to be near the beginning of anybody looking for gasket companies. |
| 1:33.6 | So he took the A and the B, figured that would show up nice and quick, a better, a better gasket |
| 1:38.7 | company. That company is no longer, but I thought in tribute to my grandfather, I would, when I decided to start |
| 1:45.3 | this company up, I would use that. I love that you've carried on the tradition in the |
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