This is the Playbook where I give you access each week to the world's greatest athletes and executives

about their personal and professional playbook and what has made them champions on and off the field.

Yankees win.

That contract extension was for $176 million.

A touchdown!

And a title for the Patriots.

I can't believe it.

For the way!

He got it!

I'm your host and CEO of Sports One Marketing, David Meltser.

Dave Meltser, CEO of Sports One Marketing,

and entrepreneurs, the playbook.

Now we have a special playbook

because normally we have Hall of Fame

athletes, Apollo Ono, you know the Marcellus Wiley's of the world. This is more my

speed because I'm truly an entrepreneur and I like to get into the mind in the playbook of true successful

entrepreneurs and Dayport Neu is to me a mentor he doesn't know it but I watched his career

because I wanted to understand the new branding

of people and content and Dave as you know is the CEO of Barstow Sports who has just risen in the world of media and so Dave welcome to the

playbook.

Thanks for having me.

We're going to go back a little bit because I want people to get into your mind of you know what your dreams

...