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Hi, and welcome to the Longview. I'm Jeff Patak chief ratings officer at Morningstar Research

Services. And I'm Christine Ben's director of personal finance and retirement planning for Morning

Star. Our guest this week is Dave Notting. Dave is financial futurist at VETify, a data

and research firm that focuses on the ETF industry, as well as nascent technologies like digital assets.

Dave boasts decades of experience analyzing and writing about the investment management

business, both at VETify and before that at ETF.com.

Dave's a sought-after speaker and frequently quoted in the media on matters pertaining to

the ETF industry, market structure, and many other topics.

He's also the author of a book on ETFs called A Comprehensive Guide to Exchange Traded

Funds. Dave received his bachelor's degree in creative writing from the University of Massachusetts

Amherst and his MBA from Boston University. Dave, welcome to the Longview.

Well, thank you for having me.

It's our pleasure.

Thanks so much for being with us.

I wanted to start with Futurism.

Your title is Financial Futurist.

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